Tag: analytics

Perfecting A/B Testing

Dev & Ops

A/B testing has been playing a very important role in the gaming industry in the past years, ever since the free to play model gained an edge. It has been the go to method when unsure about the potential and value of a new or redesigned game feature. Moreover, A/B testing is very prominent in other areas too — commercial websites and social networks to name a few. ...

Nenad Zivic

Nenad Zivic

Data Scientist

August 08, 2016